Business English Syllabus

Academic Year:       2007-2008 (Second Semester)
Institute:                  JIETT
Time:                       80 minutes (2 periods)
Level:                      Freshman Business English
English Instructor:   Prof.Dr.David Ngin Sian Pau M.A.,Ph.D.,D.Ph.(ongoing study)
Objective:                Ss. will learn how to use business slang words, idioms they have learnt when speaking English to do
                                business, taking up the position of advertiser, public relation manager, working in mail order and trade
                                department, promotion manager, sales manager, salesman and saleswoman or as marketing manager in a
                                company.

SN	Text and Activities	Materials	Time
1.	Choose a marketing channel from the list to campaign a product of your company. Construct your own conversation and do a play-acting classroom activity in group. Group A, B, C, D, E, F will randomly choose one of the following channels each and present the homework in the class. All students in every group should participate. 1. Advertising (TV, Radio, Publications, Billboards, technology). 2. Public Relations ( have a meeting or job interview, appoint a person to be responsible for the position, and produce phone calls conversation for the business). 3. Direct Mail (draw a plan, a meeting and write a short letter you are going to send out as stuffers. Act one as a sender and another one, receiver).	Bring your own materials. Ss. should rehearse the activity that they do the play-acting very well in the class	12 minutes 12 minutes 12 minutes
2.
3.	4. Promotions ( decide how many kinds of sales promotion you can make to increase the sales volume this year. Consider preferred customers, coupons, hand outs, etc.) 5. Special Events (Have a meeting, discuss how you are going to present the product on a special occasion and give a speech on the product or have a short conversation on the stage.) 6. Sales Force (Plan a strategy to sell your products, appoint salesmen and saleswomen, and start selling your product to the class by talking to other students and finally, give sales report to the manager.)	Ss. materials	12 minutes 12 minutes 12 minutes
4.	Find out if the students want to change the topic of study after two weeks. Introduce the next lesson. Give home work if there is any.	None	8 minutes (Optional)