Business English Syllabus

SN	Text and Activities	Materials	Time
1.	Give 5 minutes to discuss how to present the homework in groups. Every group should give homework presentation according to the group leader’s instructions. All ss. in each group should participate.		15 minutes
2.	BUSINESS PLAN (homework) Executive Summary - describes principal markets, personal, financial highlights, and the proposed deal structure. The Company - Describe how the business is/will be organized./ Identify the current owners/ Describe the opportunity the business is capitalizing on/ Describe the business’s product and services/ Describe how the business and product and service are unique/ Describe what makes the business qualified to succeed in the market/ List your corporate objectives. / Describe the legal structure of the company. Mission Statement- This is a single statement that should be your corporate guiding light, the reason for the company’s existence. The Website - What does it provide? How will you turn traffic into money? What is the key to making this wise business decision? What is your market’s most important needs? How do you plan on meeting these needs? Who are your main competitors (summary)? Is it aesthetically pleasing? What technology are you planning to utilize? Industry Analysis- What is the size, in units and dollars of the market in which the company competes? What market trends, If any, are affecting the market size? How many competitors are there? What are the barriers to entry? How do these industry parameters favor the company? Product & Services - Describe each of your products or services/ Describe the proprietary features of each product or service/ Describe the economic or other benefits to the customer that will drive demand (i.e., what is the value proposition?)/ Describe the competitive element of the product or service/ Describe patents or other forms of intellectual property protection being sought. Customers & Competition - Who are the proposed customers? What are their demographics? What products/services are these customers presently buying to fulfill the need that company hopes to fill? What are the customer’s true needs, and what trends are affecting these needs? How do you plan to capture customers and generate growth? Who are the major competitors? What are their strategy? How will competition respond? Marketing - Be sure to include an outline of plans for: Pricing, distribution channels, promotion. Management - Who are investors and shareholders? Who are members of the board of directors or board of adviser? Are there any professional advisors (e.g. lawyer, accountant, etc.)? What is your strategy including a recruitment schedule? Financials - Every business decision has financial implications. Assure you investors that your strategy is well thought out by providing the following: sales, cost of sales, product development expenses, other expenses, balance sheet, cash flows, actual or pro-forma income, balance sheets and cash flow statements, amount of needed capital, with a timetable, and exit strategy.	Creative and imaginative materials prepared by students	10 minutes
3.	Accomplishments: Pretend that you are going to open a business overseas. Write a sample business plan for potential investors. And explain it to the class. Cover all the items mentioned above. Group A’s homework presentation Group B’s homework presentation	Worksheet (Warmer and Fillers)	15 minutes
			5 minutes
4.	Group C’s homework presentation Group D’s homework presentation Group E’s homework presentation Group F’s homework presentation		30 minutes
5.	Give home work. Ask Ss. whether they want to change the lesson.		10 minutes